Aase Lee Aase
Lee Aase is manager of Syndication and Social Media for Mayo Clinic. His team’s focus is developing quality medical news resources for mainstream media, and using social media applications to create more in-depth, extended relationships directly with key stakeholders. For examples of Mayo Clinic’s social media offerings visit www.newsblog.mayoclinic.org or www.sharing.mayoclinic.org.

By night, Lee is Chancellor of Social Media University, Global (SMUG) (www.social-media-university-global.org), a free online higher education institution that provides practical, hands-on training in social media for lifelong learners.
comingsoon Scott Ballenger
Scott Ballenger heads the healthcare practice for ListenLogic and has been focused on the pharmaceutical industry for over 18 years. Scott has held positions of significant responsibility all across the spectrum of drug development and commercialization and has worked on innovative approaches to pharma business challenges with over 60 different pharmaceutical and biotechnology companies. Scott attended the University of North Carolina at Chapel Hill as a Hollingsworth Scholar and graduated from the School of Pharmacy with Highest Honors and Distinction where he was also Student Body President. Scott invests more than 100 hours each year in professional development and is a frequent speaker at industry conferences.
bard Mark Bard
A thought leader in the life sciences industry, Manhattan Research President Mark Bard has been changing how healthcare and pharmaceutical companies view marketing and technology. Global clients such as AstraZeneca, GlaxoSmithKline, Johnson & Johnson, Pfizer, Novartis, WebMD, and Sanofi-Aventis depend on his strategic guidance for developing their consumer and physician marketing plans. Mark is regularly quoted in major publications and media outlets such as the Wall Street Journal, Washington Post, USA Today, NY Times, and Pharmaceutical Executive. He is also is the author of numerous articles and book chapters on health administration, health technology, and the Internet’s impact on health.
bayer Diane Bayer
Diane Bayer is a mother and freelance writer who began writing on the Internet shortly after her youngest son was diagnosed with autism.  Finding both information and guidance through on-line support groups, she soon found the power of sharing one’s experience with others who travel a similar path.  Her writings for these support groups grew in popularity and she was asked to contribute the first chapter in a book entitled, Embracing Autism.

In the fall of 2007 Diane was given a diagnosis of her own, Multiple Sclerosis. Once again she turned to writing on the Internet for support and was blogging about her patient experience.  In the summer of 2008 she began to write about her personal experiences battling both depression and Multiple Sclerosis for a major health site called Health Central.  Diane’s role on Health Central has expanded to being a Community Leader as well as writing articles and posts for the topics of depression, Multiple Sclerosis, sexual health, and learning disabilities.
comingsoon Jay M. Bernhardt
Dr. Jay Bernhardt is the Director of the National Center for Health Marketing at the US Centers for Disease Control and Prevention in Atlanta, Georgia. The CDC Marketing Center is one of the newest National Centers at CDC and specializes in health marketing programs and services that are high-impact, science-based, and customer-centered.

Jay’s research and instruction have focused on health communication, social marketing, and media, with an emphasis on information technology, e-health, and strategic communication. He has published more than 30 articles in scholarly journals including the American Journal of Public Health, Journal of Health Communication, and the British Medical Journal.
rohit Rohit Bhargava
Rohit Bhargava is a founding member of the 360 Digital Influence group at Ogilvy and author of the best selling new book Personality Not Included, a guide on how to use personality to reinvent your marketing that has been published globally in 8 versions.  He publishes the “Influential Marketing” blog, which AdAge ranks among the top 50 marketing blogs in the world, and has been featured in The Wall Street Journal, BusinessWeek, and other global media. Rohit teaches Global Communications at Georgetown University and is a frequent keynote speaker on marketing and business.
comingsoon Jack Bilson, III
Jack Bilson, III, serves as one of the most senior and experienced account services personnel at Kinect. Kinect is the full-service strategic eMarketing communications agency within the Corbett Accel Healthcare Group (CAHG), a subsidiary of Omnicom Group Inc. Bilson has over 14 years of pharmaceutical and medical device marketing experience. He has spent several years leading marketing campaigns for interactive pharmaceutical agencies. Experienced with interactive and traditional physician and consumer promotion, he has led the development of several interactive and multi-channel campaigns for pharmaceutical and medical device brands. Prior to joining the agency world, Jack worked at AstraMerck assisting in the development of branded and corporate promotional programs and material.
comingsoon Chris Couchoud
Chris Couchoud has been working as a designer and developer in interactive media for over 9 years. Having worked on everything from information architecture and coding to interaction design and animation, he currently specializes in building applications for mobile devices, the web and desktop. Highlights of Chris’s work include creating online video experiences for Comcast web properties, websites and e-learning for the pharmaceutical industry, and mobile applications for a variety of businesses. He is currently a software engineer at Comcast Interactive Media and a freelance consultant in Philadelphia.
comingsoon Jim Currie
After 10 years in Dallas at The Richards Group and another decade at Peter Mayer Advertising in New Orleans, Jim Currie has developed an appreciation for southern hospitality.  He has worked the past 8 years
at Pamlab – innovators in prescription medical food products.  The damage of Hurricane Katrina was heart-breaking…and in Jim’s case left his family stranded in Texas for 6 weeks while his roof was replaced and power restored.  Since that time, the recovery process has been an all-encompassing labor of love and emotional flashpoint.
The question he will examine for us: Has the healthcare community in New Orleans recovered from the storm?
debronkart Dave deBronkart
Diagnosed in 2007 with Stage IV, Grade 4 kidney cancer, e-Patient Dave deBronkart learned it had metastasized to both lungs, several bones (eventually snapping his leg), and his tongue, and his median survival time was 24 weeks. Using the internet in every way possible, he learned everything he could, joined an expert patient group on ACOR, built a social network on CaringBridge, and shared his online medical records with anyone who could help.

He beat the odds.

Having faced death, he asked himself what he’d do with his “free replay” in life. He became a healthcare blogger and joined the e-patient movement, where he’s one of the most outspoken advocates for patient engagement. Dave is also now a Founding Co-Chair of the Society for Participatory Medicine. Last month he launched a healthcare consulting practice, and the September issue of Health Leaders features him in the cover story, “The Patient of the Future.”
fazzina Leigh Fazzina
Leigh Fazzina is an award-winning healthcare PR/communications professional with 15 years experience on the pharmaceutical, clinical trials, medical society, and hospital sides of the industry. She is currently providing consulting in the area of healthcare PR, communications, and social media communications, and is an adjunct professor at Temple University in the masters program teaching healthcare communications. Leigh has held a leadership role on the Board of Directors for the Public Relations Society of America’s (PRSA) Health Academy since 2003, and in 2009 she co-chaired the organizations national social media and healthcare communications conference “Leveraging Social Media in Health Care Public Relations: Innovations & Strategies for Enhanced Consumer Engagement.” Leigh’s work has reached millions globally via national and international news outlets, and it has been recognized for excellence in the field with nearly a dozen industry awards from the PRSA, IABC, the AMA and others.
fox Susannah Fox
Susannah Fox leads the Pew Internet & American Life Project’s health research and oversees the Project’s digital strategy. Some of her recent reports include: The Social Life of Health Information; Twitter and status updating; and Generations Online in 2009.

Susannah is the former editor of the website for U.S. News & World Report magazine. She has also worked as a researcher for RealNetworks and for The Harwood Group. Susannah graduated from Wesleyan University with a degree in anthropology.

Susannah contributes to “e-patients.net”, a multi-author blog about health and health care.
friede Arnie Friede
Arnie Friede is the Principal in Arnold I. Friede & Associates, a firm specializing in FDA-related legal and regulatory matters. Arnie is a widely respected food and drug law counselor and advocate with significant advertising law, health care law, First Amendment, environmental, and commercial and transactional experience. He has a long history of direct involvement in successfully representing clients in FDA-regulated matters beginning as an Associate Chief Counsel in the FDA Chief Counsel’s Office, as well as a broad spectrum of senior in-house legal experience across multiple FDA-regulated industries. Arnie has been involved for nearly 35 years in a broad range of FDA and other agency-regulated businesses, including the life sciences, such as pharmaceutical and biotech, medical device, medical information, disease management, and over-the-counter drugs, as well as in the food, cosmetic, chemical and other industries.
comingsoon Tricia Geoghegan
Tricia Geoghegan currently supports product and disease awareness communications for the Central Nervous System franchise of Ortho-McNeil-Janssen Pharmaceuticals, Inc., including global product communications in Neurology and ADHD. Tricia has spent the last 10 of her 25 years as a communications professional in healthcare, including global R&D and product communications at Sanofi-Aventis. Tricia is a second-generation journalist whose career began in a newsroom down the shore in New Jersey. She moved to corporate communications at AT&T, where she created the company’s first global publication for retirees,
produced annual reports and handled high-tech and environmental issues management and media relations. Tricia’s current social media work includes managing two Facebook communities and sharing her learnings across the company as part of the Johnson and Johnson Corporate Social Communications Council.
goetz Thomas Goetz
Thomas Goetz is the executive editor of WIRED Magazine, where he writes frequently on the confluence of medicine, health and technology. His forthcoming book The Decision Tree: Taking Control of Your Health in the New Era of Personalized Medicine will be published by Rodale in February 2010. Thomas’ cover stories at WIRED have covered the early detection of cancer, the controversial diagnosis of metabolic syndrome, and the advent of personal genomics. His work has been selected for both the Best American Science Writing and the Best Technology Writing anthologies. Since Goetz joined WIRED in 2001, the magazine has been nominated for 12 National Magazine Awards, winning the top award for general excellence three times, including in 2009.
goldstein Douglas Goldstein
As a strategist and eFuturist, Douglas Goldstein delivers the latest intelligence and insights on how emerging and electronic technology and entertainment can improve our lives. Douglas is a leading expert in improving health and performance through social media, video games, virtual worlds, wireless and immersive learning simulations. As a consultant and author, Douglas Goldstein guides organizations in dynamic change that improves productivity and performance. As a speaker, he catalyzes insights and motivates participants to use ‘Distinctive Innovation’ and their ingenuity to create a better future today.  Douglas is the CEO of iConecto, Inc. which is the leading digital media and mobile expert focused on Health@Everywhere solutions.
comingsoon Robert Halper
Rob Halper is the Director of Video Communication at Johnson & Johnson, where he has worked for 15 years. He works with the in house TV studio, and manages the Johnson & Johnson health channel on you tube (www.youtube.com/JNJhealth).

Prior to that job, Rob worked for 12 years in various positions at CBS and WCBS-TV in New York City, including directing local newscasts and working as an Assistant Director for the CBS News Morning Show. He graduated in 1973, with a BA in Communication Studies from Oberlin College, in Ohio.
harte Beth Harte
Beth Harte is a marketer, blogger, speaker, communicator, thinker, connector (people & dots), adjunct professor and Community Manager for MarketingProfs. Beth has over 14 years of experience in integrated marketing communications, public relations, strategic planning, branding, SEO/SEM and five years of experience with social media. Beth speaks on a range of marketing, PR, communications, and social media topics including brand monitoring and management, Social Media Measurement & ROI, and Public Relations 2.0. Beth’s blog, “The Harte of Marketing,” is featured in AdAge’s Power 150, a globally recognized ranking of top media and marketing blogs. Beth also blogs for MarketingProfs “Daily Fix” blog.
hwang Jason Hwang
Jason Hwang, M.D., M.B.A. is an internal medicine physician and Executive Director of Healthcare at Innosight Institute, a non-profit social innovation think tank based in San Francisco, CA. Together with Professor Clayton M. Christensen and the late Jerome H. Grossman, he is co-author of The Innovator’s Prescription: A Disruptive Solution for Health Care.

Previously, Jason taught as chief resident and clinical instructor at the University of California, Irvine, where he received multiple recognitions for his clinical work. He has also served as a clinician with the Southern California Kaiser Permanente Medical Group and the Department of Veterans Affairs Medical Center.
valjones Val Jones
Val Jones, M.D., is the CEO of Better Health, LLC, a medical blogger network and social media company. Most recently she was the Senior Medical Director of Revolution Health, a consumer health portal with over 120 million page views per month in its network.Val is the author of the popular blog, “Getting Better with Dr. Val”, which won The Best New Medical Blog award in 2007 and was a finalist in the health policy and ethics category for 2008.

Dr. Jones has been quoted by various major media outlets, including USA Today, Larry King Live, MSNBC, The Wall Street Journal, The New York Times and The LA Times. She has been a guest on over 20 different radio shows, and was featured on CBS News. She is a regular contributor to ABC News Channel 8 in Washington, DC. Val volunteers as a rehabilitation medicine physician at Walter Reed Army Medical Center and is a graduate of Columbia University College of Physicians and Surgeons.
kimball Charlie Kimball, Racing Driver
Charlie Kimball is a successful young American racing driver forging a career in the highly competitive world of open wheel racing. He has spent the last few years racing in some of the most competitive racing categories in the world including British Formula 3, Formula 3 Euroseries and the World Series by Renault. In 2007, Kimball was diagnosed with Type 1 diabetes and was forced to abandon his racing program mid season. Remarkably in 2008, Kimball returned to the cockpit in Formula 3 and claimed a podium finish in his first race back in the car. Kimball has continued to prove that living with diabetes does not have to restrict him in any way. He continues to be competitive each time he gets behind the wheel of a racing car.
khomenko Alex Khomenko

Alex Khomenko is the Director of Engineering at 23andMe. He joined the company in 2006 as the first software engineer and has been intimately involved with every aspect of technology and product development over the last three years. Before 23andMe, Alex spent four years at PayPal, Inc. in a variety of technical roles on a number of different engineering teams. He graduated from Stanford University in 2002 with a BS and an MS in Computer Science with concentration in Artificial Intelligence.
lesser Carlen Lea Lesser
Carlen Lea Lesser has focused her interactive career on helping clients better utilize digital channels to achieve business goals.  Much of Carlen’s work at RTC Relationship Marketing (RTCRM) revolves around understanding how different people utilize technology for communication and developing impactful marketing strategies that leverage this knowledge. She paved the way for the use of social media as business intelligence at RTCRM, through the development of a proprietary social media research tool, the SoundByte™. Carlen regularly writes about effective use of social media and conversational marketing on her website, www.carlenlea.com.  She has both been a judge for and won multiple WMA Web Awards, and was also on the Webby award-winning team for the GEICO website redesign at CDG Interactive.
comingsoon Rachael Lewinson
Rachael Lewinson began working for the Juvenile Diabetes Research Foundation (JDRF) as a writer in 2000.  She is now National Manager of Online Communications and is responsible for maintaining JDRF’s messaging and branding on all of its internet properties.  She also publishes the foundation’s e-newsletters and oversees its presence on social networks and other new media.  Most recently, she managed the launch and development of Juvenation, JDRF’s own social network for people with type 1 diabetes and their friends and family members.
lewis Dana Lewis
Dana Lewis is an experienced social media consultant, writer and strategist in health communications. As co-creator and moderator of the weekly #hcsm (healthcare communications and social media) conversation on Twitter, she has developed and engaged a community of 1,700+ health care & communications professionals. On track to graduate with bachelors degrees in both Public Relations and Political Science from The University of Alabama in 2010, Dana is passionate about developing strategic communications to improve health.
comingsoon John Mack
John Mack is Editor and Publisher of Pharma Marketing News/Pharma Marketing Blog. As a principal consultant with VirSci Corporation, John provides global pharmaceutical and health care industry clients with marketing communications, competitive market intelligence, and privacy/security consulting services.

John often gives expert testimony and advice regarding HIPAA and privacy issues and he is a prolific author and speaker in these and other topic areas. As one of the leading authorities on standards for quality and privacy of health information on the Net, he is quoted often in the media (including the Wall Street Journal and USA Today) and has lectured extensively. John is also a member of numerous e-health related advisory boards and committees.
mccallum Janice McCallum
Janice McCallum heads the Health Content Advisors practice at the InfoCommerce Group, where she helps clients assess new markets and evaluate new revenue and distribution models for their digital content assets.  In her capacity as an analyst, Janice writes the “Health Content in Perspective” blog and is on Twitter @janicemccallum.  She writes about the effect of IT on health content production and consumption and the evolving business models for disseminating health content to consumer and professional audiences.
monseau Marc Monseau
Marc Monseau joined Johnson & Johnson more than a decade ago after a
stint at Bloomberg Business News, where he worked as a reporter. Marc
now works in the Corporate Communications department at the Johnson &
Johnson headquarters, where he is part of the Media Relations team.
morley Ambre Morley
Ambre Morley is the Associate Director of Product Communications at Novo Nordisk Inc., in Princeton, N.J. Working for the world’s largest maker of insulin for patients with diabetes, she is responsible for public relations and issues management of the company’s insulin portfolio and its biopharmaceutical division in the U.S.

Since her arrival at the company in August 2008, Morley’s achievements include securing a new spokesperson for two of the company’s products: a young racecar driver with type 1 diabetes. This partnership has been successful in raising awareness that diabetes does not “slow you down” in life, and also led to the creation of the industry’s first pharmaceutical-branded Twitter page. With this work, Morley helped push Novo Nordisk to the forefront of the ongoing conversation surrounding the role of pharmaceutical companies and the use of social media.
sparling Kerri Morrone Sparling
Kerri Morrone Sparling is the author and creator of “Six Until Me”, one of the first and most widely-read diabetes patient blogs.  Voted “Best Patient Blog” in 2008, SUM has been a reliable source of diabetes lifestyle information in the blogosphere. With a BA in English from the University of Rhode Island and over two decades of experience living with type 1 diabetes, Kerri earned a position as Editor and Community Leader for the diabetes-media company, dLife. Keri has contributed to many diabetes-related websites and publications, and is a passionate advocate for diabetes awareness.
murphy Patrick J. Murphy
Congressman Patrick J. Murphy was born and raised in Northeast Philadelphia, the son of a Philadelphia Police officer and a legal secretary. He is an Iraq war veteran, former West Point professor, criminal prosecutor, and proud husband and father.

He practiced law at Cozen O’Connor before running for Congress. In November 2006, he won his first election and he was sworn in on January 4, 2007. Congressman Murphy is a member of the fiscally responsible Blue Dog Coalition and serves on the Armed Services Committee and the Permanent Select Committee for Intelligence. He has been a strong proponent for fiscal responsibility, improved veterans’ benefits, and modernizing our military.
nalty Jay Ong
Jay Ong is a Director of Business Development at Electronic Arts Inc., a leading global interactive entertainment software company.  He focuses on new business opportunities and partnership strategies for
the EA SPORTS label on such video game franchises as EA SPORTS Active, FIFA Soccer, NBA Live, NHL, and Fight Night.  Prior to joining EA, he spent the better part of the past decade with the Xbox team at Microsoft, helping to drive the business strategy and financial performance of some of the best-selling video games on the Xbox and the Xbox 360.  Jay holds an MBA from the Massachusetts Institute of Technology.
comingsoon Eileen O’Brien
Eileen O’Brien has 14 years of interactive marketing experience with a focus on health care and pharma. She worked as Director of Search, Media & Insights at a digital agency, Compass Healthcare Communications, where she created and led the social media practice. Prior to Compass, O’Brien was the Director of Interactive Media at Engel Publishing Partners, a leading business-to-business publisher who produce Med Ad News. She was the Director of eMarketing at Virtua Health and worked at the University of Pennsylvania Health System, Graduate Hospital and the Rothman Institute. O’Brien studied history at Brown University and received an MS in Organizational Dynamics from the University of Pennsylvania. She can be reached on Twitter at @eileenobrien.
comingsoon Brian O’Donnell
With executive management experience in both multinational advertising agencies as well as niche interactive shops, Brian is a respected leader in the digital marketing space. Before making the transition to the online world, Brian started his communications career in traditional marketing acquiring experience in verticals such as CPG, healthcare, financial, automotive, and technology. Foreseeing the shift towards digital media, Brian helped pioneer the evolution of a top-ten traditional agency by launching an extremely successful digital marketing division. His cross-disciplinary experience has proven to be instrumental in helping tier-one clients develop integrated strategies to meet both brand marketing and demand generation objectives.

A majority of Brian’s time is now spent on developing innovative pharmaceutical marketing strategies for the online channel. In this regard, Brian continues to build an extremely talented team at Klick Pharma focused on reaching both empowered patients and healthcare professionals in the United States, Canada, and beyond. As a result of his unique experience in both digital and healthcare marketing, Brian is a sought after speaker at industry conferences as well as client sponsored educational seminars.
olbrish Koreen Olbrish
Having spent the last several years consulting with clients and leading a team that designed and developed pharmaceutical sales training, Koreen has broken out of the corporate tape stranglehold to start her own company, Tandem Learning. Koreen holds a Master’s in Curriculum and Instruction and has had a varied career. Greatest hits on her resume include helping to start and teach at a charter school in Philadelphia and joining a simulation company as an instructional designer tasked with designing an immersive online simulation.
pinto Preeti Pinto
Preeti Pinto, MS, MT (ASCP) is the Head of Medical Education and Regulatory Compliance at AstraZeneca.  She oversees the department of the Promotional Regulatory Affairs and Medical Education Grants Office.   She is responsible for regulatory compliance of all independent education grants, product promotion and marketing activities for the US business.  She also provides strategic regulatory advice to US business on product promotion, independent education grants and policy issues.  Preeti began her career as a Medical Technologist and Laboratory Supervisor at number of hospitals. Prior to joining AstraZeneca in 1998, she held several positions at DuPont Pharmaceuticals in Drug Safety Assessment and Regulatory Affairs.  While at DuPont, she was responsible for submission and approval of several efficacy supplemental applications and labeling enhancements for major marketed products.
rago Susan Harrow Rago
As Director, Patient Services & Professional Relations at Novo Nordisk, Susan Harrow Rago is responsible for defining the company’s overall strategy for patient services, including patient education and patient assistance and developing strategic alliances and programs with key third party associations to support the company’s goal of Changing Diabetes. Susan joined Novo Nordisk in 2002. Prior to joining Novo Nordisk, she was Director, Program Development for Health Answers.  Susan has more than 25 years of healthcare industry experience including 11 years as Director of Health Promotion and Education at HIP of NJ where she supervised all aspects of patient education related to preventive health and disease management including diabetes education services and corporate health promotion. As a registered dietitian, Susan has worked in various healthcare arenas including managed care, acute care, outpatient clinics, long-term care, and public health and has substantial experience counseling patients with diabetes.
ralineu Linda M. Raileanu
Linda M. Raileanu is the President/CEO of Genuine Healthcare Resources, LLC  and is a Principal Member of E3 LLC, a firm that helps organizations to “Evaluate, Educate, and Empower”patients, employees, health care practitioners, consumers, and students.

Using her unique strengths and intense experience, Linda ensures that Genuine Healthcare Resources assists all patients, consumers, physicians, and employers in navigating through the healthcare maze. Linda has over 20 years of diverse health care experience, which expands the depths of each of its core industries. She is a Registered Nurse with a Masters in Management/Public Administration, concentrating in Health Care Policy.
reim David Reim
David Reim helped usher the digital age into healthcare as the founder of SimStar in the early 90’s.  In 1995 SimStar launched Claritin.com, the first branded pharmaceutical website.  For the next ten years SimStar was a pioneer and leader in many of today’s common digital marketing practices.  After selling SimStar in 2005, David returned to the healthcare arena in 2007 as the US President of TNS Healthcare, a global provider of market research.  Following the acquisition of TNS, David left to form Influence Partners, a marketing consultancy.
richman Jonathan Richman
Jonathan Richman is Director of Business Development for Bridge Worldwide, an interactive and relationship marketing agency based in Cincinnati, Ohio. Advertising Age ranks Bridge Worldwide among the Top 50 Digital Agencies in the country. The company’s client list includes several FORTUNE 500 companies such as Procter & Gamble, ConAgra Foods, and Kroger.

He is the author of the popular pharma and healthcare industry blog, “Dose of Digital” (doseofdigital.com), which provides insights on digital marketing in healthcare. Jonathan writes and speaks extensively on the impact of digital technologies on healthcare marketing including his blog and multiple white papers.
schumm Robert Schumm
Robert Schumm is Marketing Director in Bayer HealthCare’s Consumer Care Division  where he oversees the Bayer Aspirin franchise and the Midol analgesic brand in the United States.  His recent work on Bayer Aspirin includes the development of the award-winning “Expect Wonders” advertising campaign as well as the launch of several new innovative new product entries in the analgesics category which have strengthened Bayer Aspirin’s leadership in the areas of cardiovascular prevention and pain relief.

Rob has more than 20 years of industry experience spanning a broad range of strategic and operational roles within the OTC community.  At Bayer, Rob conceived of and launched the first initiative to make consumers aware of aspirin’s life-saving benefit when taken during a suspected heart attack.
comingsoon Diana Sebzda
Diana Sebzda received her Masters in Applied Clinical Psychology and became a Licensed Professional Counselor and Certified Thanatologist. She specializes in Grief Counseling, with an interest in children with grief and pet loss. Diana has been a speaker on topics such as Anticipatory Grief, Caregiver Stress, Compassion Fatigue, Pet Loss, Grief Education, Children in Grief, and Coping with the Holidays.  In her work with the grieving population, Diana has experienced, and seen, the common issues we all seem to struggle with in grief. She feels that we live in a death and grief phobic society and her mission is to offer grief education to everyone.
shields Joe Shields
Joe Shields has over 20 years of global marketing management experience across several industries, including pharmaceuticals, medical devices, telecommunications, broadcast television and specialty chemicals. Throughout his career, he has consistently delivered results through a unique balance of business fundamentals, a deep understanding of technology, and an unrelenting drive to innovate. In his current role at Pfizer, he leads Consumer Marketing for ENBREL, the number one selling biotech medicine in the world. In 2009 Joe was selected as an Emerging Pharma Leader by Pharmaceutical Executive magazine; in 2006 he was named one of the Top 25 Pharmaceutical DTC Marketers by DTC Perspectives magazine; and he currently sits on the editorial advisory board for Medical Marketing & Media magazine and the Google Health Sales advisory council.
tate Lisa Tate
Lisa M. Tate has enjoyed a career of more than 25 years in public affairs, health care advocacy, and non-profit management. In 2007, she joined WomenHeart: The National Coalition for Women with Heart Disease as chief executive officer. As the leading voice for the 41 million American women living with or at risk of heart disease, WomenHeart is the only national, patient-centered organization dedicated to promoting women’s heart health through advocacy, community education and patient support. Prior to joining WomenHeart, Lisa served as Vice President of Public Affairs with the National Association of Children’s Hospitals and Related Institutions (NACHRI).
urbaniak Dennis Urbaniak
Dennis Urbaniak is Vice President of Innovation and New Customer Channels (INCC) at sanofi-aventis.  Under his leadership, INCC is responsible for exploring, testing and developing new business approaches and technologies to more effectively reach and understand their customers and deliver value.  The group works cross-functionally with the Business Units, Marketing and a range of other departments to implement commercial innovations that reflect the evolving needs of their customer base.   Dennis joined sanofi-aventis in 1994 and has held various positions within marketing, sales operations, sales management, and sales.
wong Steve Woodruff

Steve Woodruff is a builder of Opportunity Networks. He is President of Impactiviti, a networking consultancy that helps clients find optimal vendors through targeted recommendations. He is a passionate blogger (Impactiviti, StickyFigure, Steve’s Leaves, MarketingProfs Daily Fix) and speaker, and is very active connecting people with opportunities on social media platforms. Steve has a particular focus on the pharmaceutical and healthcare space, working closely with clients on strategy, creative and technical design, and vendor selection. He has provided expert advice to the industry for 13 years, and worked for 10 years before that in the medical device industry.