>> Conference Program

Innovation Applied!
Case Studies, Demos, Tutorials, New Connections

Monday, October 26th
7:00 – 8:30 BREAKFAST
8:30 – 9:00 OPENING
Welcome
Kevin Kruse, Kru Research

Opening Remarks
Congressman Patrick Murphy (PA-8)
9:00 – 10:15 KEYNOTE PRESENTATIONS
The Innovator’s Prescription
Dr. Jason Hwang, author

Decision Tree: Smarter Patients, Better Choices
Thomas Goetz, Editor, Wired Magazine

Social Media and the H1N1 Flu Pandemic
Dr. Jay Bernhardt, CDC

10:15 – 10:30 BREAK
10:30 – 11:15 TRENDS
The Social Life of Health Information
Susannah Fox, Pew Internet

The Rapid Growth of Health Consumerism
Mark Bard, Manhattan Research
11:15 – 12:00 VIRAL VIDEO & MORE
Marketing the Mayo Clinic
Lee Aase, Mayo Clinic

Johnson & Johnson on YouTube
Rob Halper, J&J

12:15 – 1:45 MID-DAY BREAK (LUNCH, SIGS. 1:1 COACHING SESSIONS)
  • 1:1 Coaching: Get individual training on how to use Twitter, Facebook, YouTube, SecondLife and more

Visit the e-Patient Connections 2009 sponsors and exhibitors in the Ballroom.
1:45 – 2:15 SPECIAL PRESENTATION
“e-Patient Dave” DeBronkart
2:15 – 3:00 THE EDGE: INNOVATION & DEMONSTRATION IN NEW IDEAS
3:00 – 3:30 VOICE OF THE PATIENT
Patient Opinion LeadersPanel
Kerri Sparling, SixUntilMe.com & Diane Bayer, HealthCentral
3:30 – 3:45 BREAK
3:45 – 5:00 ONLINE COMMUNITIES
Facebook ADHD Allies
Tricia Geoghegan, McNeil Pediatrics

Facebook Strong@Heart
Lisa Tate, WomenHeart & Robert Schumm, Bayer

Juvenation.org
Rachael Lewinson, JDRF and Susan Harrow Rago, MS,RD, Novo Nordisk
5:00 – 5:15 DAY ONE WRAP UP & PRIZE GIVEAWAY
5:30 – 7:30 RECEPTION SPONSORED BY RED NUCLEUS (STATE DRAWING ROOM)

Tuesday, October 27th
7:00 – 8:15 BREAKFAST
8:00 – 8:15 INTRODUCTION
Kevin Kruse, Kru Research
8:15 – 9:45 KEYNOTE PRESENTATIONS
DNA & Personalized Medicine
Alex Khomenko, 23andMe

From Patients to People: What It Takes For A True Shift To A Customer-Centric Approach
Dennis Urbaniak, sanofi-aventis

A Systematic & Scalable Approach to Patient Adherence
Joe Shields, Pfizer

9:45 – 10:00 BREAK
10:00 – 10:30 GAMES FOR HEALTH
Driving the Fitness Revolution: The Development and Launch of EA SPORTS Active
Jay Ong, EA Sports
10:30 – 11:15 ONLINE HEALTH CONTENT
The Future of Health Content Publishing
Janice McCallum, InfoCommerce Group

How Insomnia123.com Converts 12% to Newletter and 5% to Coupons
Christine MacAdams
11:15 – 12:15 TWITTER POWER
Connecting J&J to the Twittersphere
Marc Monseau, Johnson & Johnson

Branded Tweets for Levemir
Ambre Morley, Novo Nordisk and Charlie Kimball, Racing Driver
12:15 – 1:30 MID-DAY BREAK (LUNCH, SIGS, 1:1 COACHING SESSIONS)

  • 1:1 Coaching: Get individual training platforms and more

Visit the e-Patient Connections 2009 sponsors and exhibitors in the Ballroom.
1:30 – 2:30 PECHA KUCHA – 20 Slides, 20 Seconds Per Slide!
A Tale Of Two ePatients
Val Jones, MD, Better Health

Leveraging Strauss & Howe’s Generational Theory For Successful Healthcare Marketing & Communications Planning
Carlen Lea Lesser, RTC Relationship Marketing

The Influence Equation
David Reim, Influence Partners

The Re-birth of N’Awlins (a.k.a the Katrina post mortem)
Jim Currie, Pamlab, LLC

The Past, Present And Future Of Health 2.0 In 20 Inspired Tweets
Rohit Bhargava, Author, Personality Not Included & Ogilvy PR

Marketing With Meaning
Jonathan Richman, Dose of Digital
2:30 – 3:00 SPECIAL PRESENTATION
CNN’s Empowered Patient: How Elizabeth Cohen Educates and Motivates for Better Health
Elizabeth Cohen
3:00 – 3:15 BREAK
3:15 – 4:00 REGULATORY ISSUES
Panel: Adverse Events, FDA letters, & HIPAA Oh My!
John Mack, Pharma Marketing News, Preeti Pinto, AstraZeneca & Arnie Friede, Arnold Friede & Assoc.
4:00 – 4:15 WRAP UP & PRIZE GIVEAWAY
(Schedule is subject to change)