Speaker Profile: Lee Aase of the Mayo Clinic
October 14, 2009 by admin
Lee Aase is manager of Syndication and Social Media for Mayo Clinic. His team’s focus is developing quality medical news resources for mainstream media, and using social media applications to create more in-depth, extended relationships directly with key stakeholders. For examples of Mayo Clinic’s social media offerings visit www.newsblog.mayoclinic.org or www.sharing.mayoclinic.org.
By night, Lee is Chancellor of Social Media University, Global (SMUG) (www.social-media-university-global.org), a free online higher education institution that provides practical, hands-on training in social media for lifelong learners.
See Lee and learn about Marketing the Mayo Clinic on the first morning of the conference – Monday, October 26.
Speaker Profile: Susannah Fox of Pew Internet Research
October 12, 2009 by admin
Susannah Fox leads the Pew Internet & American Life Project’s health research and oversees the Project’s digital strategy. Some of her recent reports include: The Social Life of Health Information; Twitter and status updating; and Generations Online in 2009.
Susannah is the former editor of the website for U.S. News & World Report magazine. She has also worked as a researcher for RealNetworks and for The Harwood Group. Susannah graduated from Wesleyan University with a degree in anthropology.
Susannah contributes to “e-patients.net”, a multi-author blog about health and health care. She will help set the stage at e-Patient Connections 2009 in her talk about the social life of health information.
Looking forward to it!
Small, focused discussions led by industry leaders at e-Patient Connections 2009
October 9, 2009 by admin
We have 5 Special Interest Groups Scheduled. Diverse, Interesting, Fun – there’s sure to be something for everyone. In no particular order:
- PR for Healthcare: Led by Leigh Fazzina, Board, PRSA Health Academy and Beth Harte, MarketingProfs
- Games for Health: Led by Doug Goldstein, iConecto
- Health Publishing: Led by Janice McCallum, Health Content Advisors, InfoCommerce Group
- How to Develop Best Practice Guidelines for Social Media: Led by John Mack, Pharma Marketing News and Steve Woodruff, Impactiviti
- Twitter #HCSM: Led by Dana Lewis, #HCSM Moderator
All special interest groups will run twice, once on Monday and once Tuesday, so you don’t have to settle for just one!
Speaker Profile: Jay Bernhart of the CDC
October 7, 2009 by admin
Dr. Jay Bernhardt is the Director of the National Center for Health Marketing at the US Centers for Disease Control and Prevention in Atlanta, Georgia. The CDC Marketing Center is one of the newest National Centers at CDC and specializes in health marketing programs and services that are high-impact, science-based, and customer-centered.
Jay’s research and instruction have focused on health communication, social marketing, and media, with an emphasis on information technology, e-health, and strategic communication. He has published more than 30 articles in scholarly journals including the American Journal of Public Health, Journal of Health Communication, and the British Medical Journal.
We can’t wait to hear what he’s got to say!
1 to 1 Coaching Sessions – what do you want to learn?
October 6, 2009 by admin
Our conference agenda is all but nailed down, the materials are going to print, our giveaways are ordered, and we’re working on the last details. One thing’s for sure – the Bellevue will be a bustle of activity for our 2-day event! As you might know, we’ll have several 1 to 1 coaches available over the 2 days, including people with expertise in twitter, facebook, second life/virtual worlds, Google analytics, and iPhone apps. We want to make sure there are enough coaches for everyone who wants a lesson, so take a minute and send us info about which topics interest you most! Reach us at info@kruresearch.com.
Thanks and see you in a few weeks!
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