July is for Questions
July 21, 2009 by admin · Leave a Comment
They say July and August are slow months for conferences. People are on vacation and not so interested in talking about an even that’s so far away. We’re not finding that to be so true, but we do think that things will get a lot busier as our event gets closer. So we’re taking time NOW to stop and ask a few questions that’ll help us shape and finalize our program. Our first two questions were these:
1. If you were having lunch with the world’s best DTC pharma marketers, what would you ask them?
AND
2. What factors affect your decision to attend a conference the most?
We asked a whole bunch of people and now we’re in the process of looking at the results. We just KNOW you’re all going to help us build a conference like nothing you’ve ever seen.
If you’ve got comments, questions, or something you’d like to see at our conference this fall, email us and let us know: info@kruresearch.com.
Thanks to everyone who is helping us out by answering our questions so far!
Just Listen
July 3, 2009 by admin · Leave a Comment
Listening, not just hearing, but listening, is a really difficult thing to do. There’s so much talking going on the chatter becomes background noise – it’s so easy to put your head in the sand and block it out, especially if it’s boring or not what you want to hear. What’s funny about that is that even if you’re not listening, somebody is…maybe a lot of people are.
When it comes to your product, your company, or your brand, you can’t afford to ignore the chatter. Everybody is talking to everybody about everything all the time. Customers are gaining more and more influence over your image – seems like it makes sense to hear…no, listen…to what they’re saying.
Do you know how to listen? ListenLogic wants to show you how. Check them out at e-Patient Connections 2009.
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